Text style can / should be customised. This is mainly for mini callouts, e.g a profile pic and quote from a designer, or a logo and some fabric tech info. "John Fellows’ has a signature “contemporary folk” style of using graphic block prints on a variety of repurposed papers. In his work he creates a unique simplicity while also reflecting on his personal experiences. Looking at John’s art is like a brief glimpse into someone else’s story. We agreed that Fellows unique style and ability to create stories within his art reflected the kind of depth and simplicity we were looking for in an artist."